Self Publishing Survey Seeks to Uncover Motivations, Achievements of Self Published Authors in 2018

The Thorne Self Publishing Survey 2018 has launched. The purpose of the survey is to determine what motivates self published authors and what they have achieved both financially and personally. The research is being conducted by Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC.

The first Thorne Self Publishing Survey was done in 2016, and is planned as a biennial survey. In summary, the results of the 2016 survey suggest that the top motivation of self published authors is to make money. However, the top challenge for these authors was a three-way tie with no time, not making enough money from their books, and not knowing where or how to market their books. In spite of their challenges with financial achievement, self published authors surveyed remained optimistic to very optimistic about their book revenue prospects for the coming year.

As in 2016, the survey will be conducted using the popular Survey Monkey platform. With the exception of a few very minor updates to the questions for clarification, the survey is identical to the last one so that the results of the previous and current surveys can be accurately compared. Substantially the same populations will be invited to participate again in 2018, with even greater emphasis on social media solicitations.

The 2018 survey link is

Results from the 2018 survey are scheduled to be published in January 2019.

A full report on the previous 2016 Thorne Self Publishing Survey is available on at

Dr. Heidi Thorne is a nonfiction book editor and self published author, and was a trade newspaper editor for over 15 years. She also spent over 25 years in sales, marketing and advertising, and taught at the college level for five years. For more information on the survey or Dr. Thorne, visit her website at Heidi