Author Archives: hpthorne

The Heidi Thorne Show Podcast to Broadcast on Facebook Live

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The Heidi Thorne Show will broadcast live on Facebook Live, on Heidi Thorne’s Facebook Page (@HeidiThorneCommunications), on Tuesdays at 10:00 a.m. Central Time (US), beginning Tuesday, September 25, 2018. The podcast is currently broadcast on iTunes, Stitcher and Podbean for audio, and on YouTube for video. It is hosted by business author, Dr. Heidi Thorne, MBA/DBA, who discusses self publishing and small business topics.

The new Facebook Live broadcast will allow users to interact with Heidi before, during and after the broadcast. An announcement about the show’s topic will be posted the day prior, giving viewers the opportunity to post questions they would like answered. During the the show, viewers will be able to post comments or additional questions for Heidi.

After the show, the rebroadcast will be available on Heidi Thorne’s Facebook Page, where viewers can post additional comments or questions. It will also be posted to YouTube, and the audio will be available on iTunes, Stitcher and Podbean.

“My main goal in doing the podcast via Facebook Live is to expand the reach of the podcast to more authors who are self publishing their books. As well, one of the downsides of podcasting is that it can be very one-sided, with hosts merely talking to the audience. This Live broadcast will give viewers the opportunity to ask questions and get the information they need,” says Heidi.

Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor and business author of several self published books, eBooks and audio books on business. She has over 25 years experience is sales, advertising and publishing, including over 15 years as a trade newspaper editor. Heidi holds masters and doctorate degrees in business, and taught at the college level for 5 years.

For media inquiries or to book Heidi for her speaking and editing services, visit her website at HeidiThorne.com.

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You’re Not a Small Business Baby

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Discover the the difference between a small business and a business baby that’s going to “grow up” into an empire, including:

  • The “started in the garage” fantasy
  • A shocking stat on small businesses in the United States
  • The impact of the “business baby” mindset
  • Why growth does not always mean organizational growth

Click here to read the full article on ToughNickel, A Small Business is Not a Business Baby

 

 

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The Heidi Thorne Show Video Podcast to Launch

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Dr. Heidi Thorne, MBA/DBA, host of The Heidi Thorne Show podcast, will be adding a video podcast in addition to audio only episodes. The video podcast will be available on YouTube on her Heidi Thorne video channel. Both the video and audio versions of the podcast will contain the same material for each episode.

“Even though audio content is becoming more popular, YouTube is still one of the world’s most visited sites and premier search engines. So the decision to add a video component was to reach more people with important updates and information on self publishing and small business,” says Heidi.

The Heidi Thorne Show Video Podcast Episodes: https://www.youtube.com/playlist?list=PLwhxchObgN6hw6q8I1RCaGPkeASRHV3TS

Link to Heidi Thorne’s YouTube Channel: https://www.youtube.com/channel/UCDDVYxOE_DUN7w5bSigXzRg

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Heidi Thorne Publishes Two More Audio Editions of Small Business Titles on Audible, Amazon and iTunes

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How to Network Audio Book by Heidi Thorne  Small Business Failures Audio Book by Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, has just completed publishing audio editions of two of her titles on small business sales topics. How to Network: Networking Tips for Solopreneurs and Self-Employed Consultants and Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid are now available on Audible.com, Amazon.com and iTunes.

“I’ve been amazed at the positive response so far to the first few audio editions I’ve published,” says Heidi. “That, along with growing market for audio content, encouraged me to also offer these additional two titles in audio form.”

Heidi Thorne is a nonfiction editor, blogger, podcast host, and self published author of several books and eBooks, all available on Amazon.com. Drawing on her 25+ years of experience in sales, advertising, publishing and teaching, she writes primarily on the topics of small business and self publishing.

To connect with Heidi for interviews or speaking opportunities, visit the Contact Us page at HeidiThorne.com.

How to Network: Networking Tips for Solopreneurs and Self-Employed Consultants

Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid

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Promotional Products Book by Heidi Thorne Now Available in Audio Edition

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SWAG How to Choose and Use Promotional Products for Marketing Your Business - Audio Cover

SWAG: How to Choose and Use Promotional Products for Marketing Your Business, a book on promotional products (swag) buying tips by Heidi Thorne, is now available in audio format on Audible.com, iTunes Audio Books, and Amazon.com.

SWAG was originally published as a print book and Kindle eBook in 2011. The release of the audio edition coincides with the 7-year anniversary of its original publication.

“Though it wasn’t intentionally planned, I was glad to have been able to complete and publish the audio edition of SWAG on its anniversary! Even though it’s been seven years, it is still my top selling book on Amazon in both print and eBook,” said Heidi.

Heidi Thorne was a promotional products distributor for 17 years. In addition to her promotional industry experience, she has over 25 years in sales, marketing, and advertising, including a decade in the hotel and trade show industries. After leaving the promotional products arena, Heidi has devoted her efforts to self publishing additional publications on business topics and assisting self published authors with editing their book manuscripts.

To connect with Heidi for interviews or speaking opportunities, visit the Contact Us page at HeidiThorne.com.

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Self Publishing Survey Seeks to Uncover Motivations, Achievements of Self Published Authors in 2018

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The Thorne Self Publishing Survey 2018 has launched. The purpose of the survey is to determine what motivates self published authors and what they have achieved both financially and personally. The research is being conducted by Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC.

The first Thorne Self Publishing Survey was done in 2016, and is planned as a biennial survey. In summary, the results of the 2016 survey suggest that the top motivation of self published authors is to make money. However, the top challenge for these authors was a three-way tie with no time, not making enough money from their books, and not knowing where or how to market their books. In spite of their challenges with financial achievement, self published authors surveyed remained optimistic to very optimistic about their book revenue prospects for the coming year.

As in 2016, the survey will be conducted using the popular Survey Monkey platform. With the exception of a few very minor updates to the questions for clarification, the survey is identical to the last one so that the results of the previous and current surveys can be accurately compared. Substantially the same populations will be invited to participate again in 2018, with even greater emphasis on social media solicitations.

The 2018 survey link is https://www.surveymonkey.com/r/Z2M5QLZ

Results from the 2018 survey are scheduled to be published in January 2019.

A full report on the previous 2016 Thorne Self Publishing Survey is available on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

Dr. Heidi Thorne is a nonfiction book editor and self published author, and was a trade newspaper editor for over 15 years. She also spent over 25 years in sales, marketing and advertising, and taught at the college level for five years. For more information on the survey or Dr. Thorne, visit her website at Heidi Thorne.com.

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The Heidi Thorne Show Podcast Launched

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The Heidi Thorne Show

Dr. Heidi Thorne, MBA/DBA, has relaunched her podcast and renamed it, The Heidi Thorne Show. As before, the podcast will focus on the topics of self publishing and small business. The show is available on iTunes, Stitcher and Podbean.

“Though my first love is text based blogging, I’m sure that many of my readers are on the go and would like to ‘read’ my content by hearing it. And with the trend toward smart speakers and voice technologies growing, I thought it was time to pump up this podcasting effort.”

The podcast is available for listening on mobile devices via the Apple Podcasts, Stitcher and Podbean apps. It is also available for listening on smart speakers with iTunes on the Apple HomePod and with the AnyPod or Stitcher Alexa Skills on Amazon Echo devices.

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Heidi Thorne Publishes Her First Audio Book on Audible.com

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Invisible Competition Audio Book by Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, has published her first audio book on Audible.com. The book is the audio version of her existing Kindle eBook, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. As the title suggests, the book discusses sales issues for small businesses. Audio editions of many of Heidi’s other popular titles are also planned.

“With the trend to more voice and audio based content consumption, I knew I had to begin offering my books in audio format for my readers. And because I am an editor and author myself, I wanted to experiment with the process of self publishing audio books. Unlike eBooks and even POD (Print On Demand) print books, audio books are a much more complex effort. It was a learning process and I’m sharing my audio book publishing journey on my podcast, The Heidi Thorne Show.”

Heidi Thorne is a nonfiction editor, blogger, podcast host, and self published author of more than 20 books and eBooks, all available on Amazon.com. Drawing on her 25+ years of experience in sales, advertising, publishing and teaching, she writes primarily on the topics of small business and self publishing.

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Heidi Thorne Published Book on Small Business Sales Competition

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Invisible Competition by Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, has published a book on sales competition for small business titled, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. It is available as a Kindle eBook on Amazon.com.

“As a small business salesperson for the majority of my career, I realized that often when I was not able to make a sale, it was largely due to something going on with my customer, as opposed to a problem with my sales skills or what I offered. Even more frustrating was that the reasons were largely invisible and difficult to assess. So I wanted to help other small business owners, solopreneurs, and consultants understand what may be keeping them from greater sales success. With greater understanding, it’s possible to find ways to combat these hidden forces or make a decision to walk away and find new sales opportunities,” says Dr. Thorne.

For more information or to purchase the book, visit the product page on Amazon at https://www.amazon.com/dp/B079C65L3N Members of the press can contact Dr. Thorne for interviews, by visiting heidithorne.com/press-heidi-thorne. Or to find out how to hire Dr. Thorne for speaking engagements, visit heidithorne.com/business-speaker-heidithorne.

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