Category Archives: News

Heidi Thorne Publishes Udemy Course on Public Speaking

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Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: Using Public Speaking to Get Sales.

Public Speaking Course by Heidi Thorne

This course is designed for self-employed consultants, coaches, and small business owners who want to build and market their businesses through public speaking. Topics covered include:

  • Identifying public speaking opportunities.
  • Developing a signature talk.
  • Ways to improve chances of getting sales leads from speaking events.
  • Avoiding the speaking event traps that waste time, talent, and money.

“The toughest thing about public speaking often isn’t public speaking,” says Dr. Thorne. “Usually the toughest thing is getting the opportunity to speak to a group, or even knowing where to look for these opportunities! So in this course, I’ve shared my experience of using public speaking as a marketing tool for a solopreneur business.”

The course is now open for registrations at https://www.udemy.com/public-speaking-to-get-sales/

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Heidi Thorne Publishes Book on Time Management for Small Business and Solopreneurs

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Time Management for Solopreneurs, Self-Employed Consultants and Freelancers by Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, has published a book on time management titled, Time Management and Productivity Tips for Solopreneurs, Self-Employed Consultants, and Freelancers. The book is available as a Kindle eBook on Amazon.com.

With today’s information overload, it’s easy to get overwhelmed or caught up in ‘busy work’ activities that aren’t very productive. This is especially true for small businesses and solopreneurs who have to juggle running their businesses with marketing them, along with a host of personal commitments, at the same time. So in this eBook, I’ve shared some of the tips that have allowed me to be more productive,” says Dr. Thorne.

For more information or to purchase the book, visit the product page on Amazon at https://www.amazon.com/dp/B0725ZH39C Members of the press can contact Dr. Thorne for interviews, by visiting heidithorne.com/press-heidi-thorne. Or to find out how to hire Dr. Thorne for speaking engagements, visit heidithorne.com/business-speaker-heidithorne.

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Blogging for Money eBook Published by Heidi Thorne

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Blogging for Money by Heidi ThorneAuthor and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has published a Kindle eBook on titled: Blogging for Money: Myths and Mistakes to Avoid When Writing a Blog for Profit.

Written for those who are starting a blog or those who are frustrated with blogging, Dr. Thorne shares her insight on myths and mistakes she’s observed and experienced from blogging for business since 2010, including:

  • Top 9 Reasons to Start a Blog
  • Why No One Needs Your Blog
  • Blogging Green (or Gold!) in Evergreen Content
  • Guest Blog Guidelines
  • Why Successful Bloggers Can Be the Worst Role Models
  • Measuring Blog Success
  • Why Closing Your Blog Could be the Best Thing You Could Do for It (and Yourself!)

The eBook is available on Amazon at https://www.amazon.com/dp/B0725QF2Z3

“Why did I write this eBook? I just got sick of seeing all the hype and misinformation about ways to make crazy big blog income. The blogosphere is a super competitive place these days. It’s just not as likely to make a living at it as was possible some years back. My hope is that readers will take a ‘eyes wide open’ view of the blogging success they can realistically achieve,” says Dr. Thorne.

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Heidi Thorne Launches Self Publishing Course on Udemy

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Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: How to Self Publish a Nonfiction eBook Like a Pro.

This course is designed for nonfiction authors who have not yet published, or who have been disappointed with previous self publishing efforts. Through a series of videos and additional resources, students will gain insight into self publishing an eBook on the Amazon Kindle Direct Publishing platform, including:

  • Questions that need to be answered before self publishing.
  • Editing and proofreading.
  • Formatting an eBook manuscript with Microsoft Word.
  • Using SEO techniques to create a title, subtitle, and book description.
  • Creating an eBook cover on the cheap.
  • Advertising opportunities available through KDP and Amazon Marketing Services.
  • Building an author platform with blogs and social media.

“I remember what it was like when I wanted to get into self publishing,” says Dr. Thorne. “While I had significant experience in media, book and eBook publishing was still a bit foreign. Thankfully, I had some friends who had done their own books and were able to share their tips with me. Not everyone is so lucky. So I decided to collect what I’ve learned in this course so that they can have a ‘friend’ show them the ropes.”

The course is now open for registrations at https://www.udemy.com/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Heidi Thorne Writes Guest Post on Trade Show Lead Generation Tech for Straight North Blog

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Author and marketing expert, Dr. Heidi Thorne, MBA/DBA, has written a guest post on trade show lead generation technology for the Straight North Lead Generation Insights blog titled, “Does Trade Show Lead Generation Tech Product More Leads?” Straight North is a digital marketing agency in Chicago’s west suburbs.

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2017 Nonfiction Writers Conference (NFWC) Info and Links

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As many of you know, I am the Chapter Leader for the DuPage County (IL) Chapter of the Nonfiction Authors Association (NFAA). So I encourage you to check out the NFWC virtual event! Last year’s event featured some dynamic speakers and this year’s lineup is fantastic!

The 7th annual Nonfiction Writers Conference returns May 3-5, 2017. This event is completely
virtual; attendees participate via phone or Skype, with 15 speakers over three days. Speakers
for NFWC 2017 include:

  • NY Times Bestselling Author – Surprise Keynote (we’re keeping it a mystery, but trust us, you’ll
    love this session!)
  • Brooke Warner – Self Publishing 101
  • Kathryn Miller Goldman – Intellectual Property and Other Legal Concerns for Writers
  • Jeff Kleinman – Land that Book Deal: A Literary Agent’s Perspective
  • Stacy Ennis – Finish that Book! Writing Routines, Goal-Setting and Planning Your Next Book
  • Corey Perlman – Creating Consumable Content for Social Media
  • Michael Port – Heroic Speaking: How to Give the Best Presentations of Your Life
  • Liz Bedor – Building Blocks of Content Strategy for Authors
  • Stephanie Barko – Book Publicity in the Digital Age
  • Richard Rieman – How to Produce Audio Books
  • Stephanie Chandler – The Profitable Influencer: Revenue Streams for Authors
  • Suzannah Baum – Public Speaking: How to Leave Your Audience Wanting More
  • Dave Chesson – Mastering Amazon Kindle Book Sales StrategiesPhil Frost – Advertising with Facebook and Google
  • Sue B. Zimmerman – Instagram for Authors

Pull up a seat on your couch and join us as 15 industry leaders cover how to publish, promote,
and profit with nonfiction books!

There are multiple levels of participation to choose from. Disclosure: The following are affiliate links for which we are compensated. Thank you for your support!

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Self Publishing Survey: 67.50% of Authors Consider Traditional Publishing

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The Thorne Self Publishing Survey 2016 found that 67.50% of surveyed authors have considered the traditional publishing path, meaning getting a book deal from a publishing house instead of doing it themselves.

“With today’s availability and cost effectiveness of self publishing, it is surprising that such a large share of the surveyed authors have considered trying to get a book deal with a publisher,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

The survey also found that freshman authors–meaning those who had not yet self published or those with only one book–had a much higher proportion of authors who have not considered the traditional publishing route (31.25% for all respondents versus 55.88% for freshman authors). “In the past, self publishing was often seen as a fallback option for authors who could not secure a book deal with a publisher. This result could signal that new authors may be going for a ‘self publish first’ strategy, although it is impossible to determine from the data in the survey,” explains Dr. Thorne. In future surveys, restructuring of the question or adding additional questions is planned to help determine if self publishing is a first or fallback choice.

An “I don’t understand the question” answer option was offered for the traditional publishing question. Only one survey participant marked that answer. “It was encouraging to see that the understanding of what traditional and self publishing models are was almost unanimous,” says Dr. Thorne.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 80 authors who shared their traditional publishing experience in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 29.63% of Authors Say Time, Money Issues are Top Challenges

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The Thorne Self Publishing Survey 2016 found that the top challenges self published authors face are in a three-way tie: no time, not making enough money from books, and don’t know where or how to market books (29.63% of survey respondents for each).

“Given that there was a large segment of business owning authors in the survey population (59.30% of all survey participants), simultaneous challenges of time and money could be expected,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

Other than the three issues in the number one spot, challenges of being overwhelmed by the self publishing process (23.46% of respondents), afraid of book not being good enough and causing embarrassment, and not being able to organize thoughts (22.22% of respondents, tied for third place). “Overwhelm and thought disorganization can also be time issues. So it is not surprising that these were also popular answers,” Dr. Thorne continued.

Skill challenges for writing or publishing ability ranked at the bottom for surveyed authors, except for the fear of not being good enough which tied in the top three challenges overall. “When viewed against surveyed authors’ second top self publishing motivation of building an expert status, one can easily understand why this fear and potential embarrassment ranked high. These authors’ reputations are riding on the quality of the books they self publish,” Dr. Thorne explains.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 81 authors who shared their challenges in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 58.54% Say Making Money is Top Motivation

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The Thorne Self Publishing Survey 2016 found that the top answer to what motivates authors to self publish is to make money from book and eBook sales and royalties (58.54% of respondents). What is ironic is that 51.25% of surveyed authors are making less than $100 from their self published books and only 6.25% are making more than $10,000 in book income in 2016.

“As I’ve noted elsewhere, the self published book income question may be a moot point. There was a large number of business owners in the survey population (59.30% of all survey participants). While they may want to make money from their books, as they would from anything they sell, the book may merely be a tool for them to make more of their regular income,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

The other two top motivations for self publishing were offering motivation, encouragement and help to others (52.44% of respondents) and building an expert status (48.78% of respondents). “These other two top three motivations also could be expected of business owners, particularly those in consulting fields. Again, the book income may be merely a profit center and not the center of all profit-making activities,” Dr. Thorne continued.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 82 authors who shared their motivations in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 51.25% of Authors Made $100 or Less from Books in 2016

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Self Publishing Survey Infographic

Self Publishing Survey Infographic – Scroll to View Larger or Share

The Thorne Self Publishing Survey 2016 found that 51.25% of participating self published authors reported making $100 or less in book income from their books and eBooks in 2016. Some authors even made $0 or lost money.

“In spite of their book sales results being disappointing, the self published authors I surveyed remain optimistic about their book income prospects for the coming year. The top answer for book income forecast for 2017 was $1,000 to $4,999 (23.75%). Even that might seem to be a low number. But considering that just over half are making $100 or less this year, making $1,000 or more would mean they hope to make several times what they did this year. As well, the number of authors forecasting to make less than $100 dropped to 32.50% for next year,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey. “On the opposite end of the income spectrum, the number of self published authors making $10,000 or more in book income this year (6.25%) doubled to 12.50% forecasting that income level for next year.”

But, as Dr. Thorne explains, these low book income levels should not be the only measure of a self published book’s success: “With a high proportion of business owners and nonfiction authors in the survey, it could be suspected that many of them are self publishing a book to help promote their businesses. In those cases, the actual book revenues can be irrelevant when compared to the income and public relations opportunities that a book affords a business owning author.”

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 80 authors who shared their book income and forecasts in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

An infographic is available showing key income stats from the survey

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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