Dr. Heidi Thorne, of Thorne Communications LLC, hosted a podcast with Adrian Segar, of Segar Consulting and Conferences That Work. The podcast discussed using self published books as sales lead generation tools for consulting businesses.
In this podcast Heidi and Adrian discuss:
- Using a self published book as a lead generating tool.
- The value of the 30-minute free consultation and bundling it with book purchase.
- Using the 30-minute free consultation for market research and inspiration.
- Creating a professional publication with the help of freelancers and other services.
Adrian has designed, convened, and facilitated conferences for over thirty years. Since 1992, he has been an energetic champion for participation-rich and participant-led meetings that uncover and satisfy actual attendee needs for relevant content, education, connection, engagement, and community-building.
Adrian has written and self-published two books: Conferences That Work: Creating Events That People Love and The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action. He has been named one of the most innovative people in events and one of the most influential online personalities in meetings and travel, and has been quoted on the front page of the Wall Street Journal.
Adrian has presented at just about every meetings industry conference, writes regularly on event design and related issues on his blog www.conferencesthatwork.com, hosts the weekly #Eventprofs Happy Hour Hangout and Blab, and tweets frequently @ASegar on all manner of topics.