Dr. Heidi Thorne, MBA/DBA, has published a book on sales competition for small business titled, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. It is available as a Kindle eBook on Amazon.com.
“As a small business salesperson for the majority of my career, I realized that often when I was not able to make a sale, it was largely due to something going on with my customer, as opposed to a problem with my sales skills or what I offered. Even more frustrating was that the reasons were largely invisible and difficult to assess. So I wanted to help other small business owners, solopreneurs, and consultants understand what may be keeping them from greater sales success. With greater understanding, it’s possible to find ways to combat these hidden forces or make a decision to walk away and find new sales opportunities,” says Dr. Thorne.
For more information or to purchase the book, visit the product page on Amazon at https://www.amazon.com/dp/B079C65L3N Members of the press can contact Dr. Thorne for interviews, by visiting heidithorne.com/press-heidi-thorne. Or to find out how to hire Dr. Thorne for speaking engagements, visit heidithorne.com/business-speaker-heidithorne.