Dr. Heidi Thorne, MBA/DBA, has written a book titled, Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid! It is available in paperback and Kindle eBook on Amazon.com.
Written expressly for solopreneurs and self-employed consultants, Heidi discusses key behaviors and attitudes that can lead to small business failures in one-person operations. Topics include:
- Identities that can negatively impact success such as being a Lemonade Stand, Superhero, One-Trick Pony, Unicorn or Accidental Charity.
- Boundary issues such as sales territory expansion, time traps, bloated service menus, muddled income streams and doing business with friends.
“As a small, solopreneur business, I saw myself falling into many of the traps of doing everything myself and ignoring larger issues. So my hope for this book is that other one-person empires can sidestep some of these failures and grow their businesses,” says Heidi.
Dr. Heidi Thorne is an author, business speaker and self publishing consultant who specializes in working with solopreneurs, speakers, coaches and consultants to help them self publish books and blogs to build their brands and fans. She has over 25 years experience in sales, marketing and advertising and was a trade newspaper editor for over 15 years. To learn more about Heidi, visit HeidiThorne.com.