SWAG: How to Choose and Use Promotional Products for Marketing Your Business, a book on promotional products (swag) buying tips by Heidi Thorne, is now available in audio format on Audible.com, iTunes Audio Books, and Amazon.com.
SWAG was originally published as a print book and Kindle eBook in 2011. The release of the audio edition coincides with the 7-year anniversary of its original publication.
“Though it wasn’t intentionally planned, I was glad to have been able to complete and publish the audio edition of SWAG on its anniversary! Even though it’s been seven years, it is still my top selling book on Amazon in both print and eBook,” said Heidi.
Heidi Thorne was a promotional products distributor for 17 years. In addition to her promotional industry experience, she has over 25 years in sales, marketing, and advertising, including a decade in the hotel and trade show industries. After leaving the promotional products arena, Heidi has devoted her efforts to self publishing additional publications on business topics and assisting self published authors with editing their book manuscripts.
To connect with Heidi for interviews or speaking opportunities, visit the Contact Us page at HeidiThorne.com.
Dr. Heidi Thorne, MBA/DBA, has published her first audio book on Audible.com. The book is the audio version of her existing Kindle eBook, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. As the title suggests, the book discusses sales issues for small businesses. Audio editions of many of Heidi’s other popular titles are also planned.
“With the trend to more voice and audio based content consumption, I knew I had to begin offering my books in audio format for my readers. And because I am an editor and author myself, I wanted to experiment with the process of self publishing audio books. Unlike eBooks and even POD (Print On Demand) print books, audio books are a much more complex effort. It was a learning process and I’m sharing my audio book publishing journey on my podcast, The Heidi Thorne Show.”
Heidi Thorne is a nonfiction editor, blogger, podcast host, and self published author of more than 20 books and eBooks, all available on Amazon.com. Drawing on her 25+ years of experience in sales, advertising, publishing and teaching, she writes primarily on the topics of small business and self publishing.
Dr. Heidi Thorne, MBA/DBA, has published a book on sales competition for small business titled, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. It is available as a Kindle eBook on Amazon.com.
“As a small business salesperson for the majority of my career, I realized that often when I was not able to make a sale, it was largely due to something going on with my customer, as opposed to a problem with my sales skills or what I offered. Even more frustrating was that the reasons were largely invisible and difficult to assess. So I wanted to help other small business owners, solopreneurs, and consultants understand what may be keeping them from greater sales success. With greater understanding, it’s possible to find ways to combat these hidden forces or make a decision to walk away and find new sales opportunities,” says Dr. Thorne.
For more information or to purchase the book, visit the product page on Amazon at https://www.amazon.com/dp/B079C65L3N Members of the press can contact Dr. Thorne for interviews, by visiting heidithorne.com/press-heidi-thorne. Or to find out how to hire Dr. Thorne for speaking engagements, visit heidithorne.com/business-speaker-heidithorne.
Dr. Heidi Thorne, MBA/DBA, has written a book titled, Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid! It is available in paperback and Kindle eBook on Amazon.com.
Written expressly for solopreneurs and self-employed consultants, Heidi discusses key behaviors and attitudes that can lead to small business failures in one-person operations. Topics include:
- Identities that can negatively impact success such as being a Lemonade Stand, Superhero, One-Trick Pony, Unicorn or Accidental Charity.
- Boundary issues such as sales territory expansion, time traps, bloated service menus, muddled income streams and doing business with friends.
“As a small, solopreneur business, I saw myself falling into many of the traps of doing everything myself and ignoring larger issues. So my hope for this book is that other one-person empires can sidestep some of these failures and grow their businesses,” says Heidi.
Dr. Heidi Thorne is an author, business speaker and self publishing consultant who specializes in working with solopreneurs, speakers, coaches and consultants to help them self publish books and blogs to build their brands and fans. She has over 25 years experience in sales, marketing and advertising and was a trade newspaper editor for over 15 years. To learn more about Heidi, visit HeidiThorne.com.
Click here for more information or to purchase Small Business Failures on Amazon.com
Self publishing expert and author, Dr. Heidi Thorne, MBA/DBA, has written an entire series of Amazon Kindle eBooks to help authors understand the self publishing process titled, Self Publishing Tips. Topics in the 9-part eBook series include:
“Self publishing can be an overwhelming project for new authors,” says Dr. Thorne. “I remember what it was like when I first attempted to self publish years ago. There were so many new things to learn and watch. So what I’ve hoped to do with this series is break down the important aspects of the process so these authors can move forward in getting their books done.”
Dr. Heidi Thorne is a self publishing expert and consultant who works with authors, solopreneurs, speakers, coaches and consultants on self publishing books and blogs. She was a trade newspaper editor for over 15 years and has self published over 21 (and counting!) books and eBooks on business and self publishing topics. Heidi also has over 25 years experience in sales, marketing and advertising and taught at the college level for five years. To learn more about Heidi, visit her website at HeidiThorne.com.
Heidi Thorne, Thorne Communications LLC, has published a book on online marketing for small business titled, Small Business Internet Marketing Tips and Traps, available on Amazon in both paperback (in U.S. only) and Kindle/ebook editions.
“Internet marketing is full of holes… those that you can fall into and those that are open with opportunities. Navigating this brave new marketing landscape can be a huge task for small business owners who have more on their minds than their next tweet, email blast or blog post,” says Heidi.
Topics covered inside the book include:
- Transitioning Offline Sales to Online
- 5 Cs of Selling on Social Media
- Why “Know, Like and Trust” is Not Enough
- Choosing Relevant SEO Keywords
- 10 Content Ideas for Email Marketing
- Why You Don’t Need to Be on Every Social Media Channel
Heidi Thorne is a marketing coach, business speaker and author specializing in marketing for small business. She has been email marketing since 2005, on social media (mainly Twitter) since 2008 and has been an active blogger since 2010. She also has over 25 years experience in sales, marketing and advertising.
Click here to learn more about the book on Amazon.
Marketing expert, Heidi Thorne of Thorne Communications LLC, has written a new book on personal success strategies titled, Looking Questions: 31 Questions that Can Change Your Business and Your Life. It is available in paperback and for Kindle or mobile devices at Amazon.com.
“This book is a less reading and more doing book,” says Heidi. “After going through some frustrating challenges, I found that asking myself directed, open-ended questions helped my mind come up with new perspectives and solutions. Interestingly, almost all of the questions had to do with ‘looking.’ So I cataloged these questions and added some more to create a month’s worth of exercises for personal success.”
Each question is followed by suggestions for situations in which it would be most helpful. However, beyond that, there is deliberately no discussion so that readers’ answers will not be influenced and offering more personally relevant insight. The book also offers tips on how to use the questions for brainstorming activities in personal or business settings.
Click Here to View More Looking Questions Book Details on Amazon.com
ABOUT HEIDI THORNE
Heidi Thorne is a promotional marketing expert, business speaker and author specializing in promotional products, mobile, social media and online marketing for small business, events and trade shows. She has over 25 years experience in sales, marketing, advertising and public relations, including a decade in the hospitality and trade show industries. For more information, visit HeidiThorne.com.
Heidi Thorne of Thorne Communications LLC, has just published a new book on email marketing titled, [tweetherder]Email Marketing Tips for Getting Started, available as an ebook on Amazon.com for Kindle and mobile devices.[/tweetherder] The book discusses issues that need to be addressed when launching an email strategy.
“Everyone, especially small business, is being told that email marketing is the way to advertise and promote a business. And, honestly, it’s easy to launch a campaign with some of the great email tools and systems out there. But what isn’t easy is figuring out how to build an email list, what content should be created and what’s the best way to time and test campaigns. So this quick reading ebook helps small business owners, in particular, go through the mental process of beginning an email marketing strategy,” says author Heidi Thorne.
Click Here to Purchase the Ebook on Amazon.com
Promotional marketing expert author and speaker, Heidi Thorne, has written an updated edition of her book, Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants. The book is available in paperback and for Kindle and mobile devices on Amazon.
As in the first edition, this updated work focuses on practical sales and marketing tips to help small businesses gain a competitive edge. However, this revised and expanded book includes over 60 pages of new material featuring several handy references on:
- Pricing Strategies in Marketing
- Methods of Sales Forecasting
- Calculating Profit Margins and Market Share
- How to Plan for Sales Slumps
Additional segments of the book cover identification and analysis of competitors, customers and customer service issues.
“While some of the new material may seem pretty basic, it’s amazing how many small businesses ignore these principles and torpedo their competitive advantage by doing so,” says Heidi. “That’s why I’ve included them in this updated edition.”
ABOUT HEIDI THORNE
Heidi Thorne is a promotional marketing expert with over 25 years experience in sales, marketing, advertising and public relations, including a decade in the trade show and hospitality industries. Visit www.HeidiThorne.com to contact about hiring Heidi for speaking and writing engagements.