Self Publishing Survey Reveals Authors’ Low Book Incomes, High Hopes

Business author and speaker, Dr. Heidi Thorne, MBA/DBA, has published results from the Thorne Self Publishing Survey 2018. The survey was conducted from July to November 2018 and anonymously surveyed 163 self published authors on a variety of issues including book income and forecasts, motivations, challenges and familiarity with traditional and self publishing models. “What I […]

Promotional Products Book by Heidi Thorne Now Available in Audio Edition

SWAG: How to Choose and Use Promotional Products for Marketing Your Business, a book on promotional products (swag) buying tips by Heidi Thorne, is now available in audio format on Audible.com, iTunes Audio Books, and Amazon.com. SWAG was originally published as a print book and Kindle eBook in 2011. The release of the audio edition […]

Self Publishing Survey Seeks to Uncover Motivations, Achievements of Self Published Authors in 2018

The Thorne Self Publishing Survey 2018 has launched. The purpose of the survey is to determine what motivates self published authors and what they have achieved both financially and personally. The research is being conducted by Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC. The first Thorne Self Publishing Survey was done in 2016, and […]

Heidi Thorne Publishes Her First Audio Book on Audible.com

Dr. Heidi Thorne, MBA/DBA, has published her first audio book on Audible.com. The book is the audio version of her existing Kindle eBook, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. As the title suggests, the book discusses sales issues for small businesses. Audio editions of many of Heidi’s other […]

How to Turn Your Blog Into a Book Course Published by Heidi Thorne

Author, business blogger, and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: How to Turn Your Blog Into a Book. This course is designed for bloggers who want to leverage their archive of blog posts into a book or eBook that they can share or sell. […]

Heidi Thorne Publishes Udemy Course on Public Speaking

Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: Using Public Speaking to Get Sales. This course is designed for self-employed consultants, coaches, and small business owners who want to build and market their businesses through public speaking. Topics covered include: Identifying public speaking opportunities. […]

Self Publishing Survey: 67.50% of Authors Consider Traditional Publishing

Self Publishing vs Traditional Publishing 2016 by Heidi Thorne The Thorne Self Publishing Survey 2016 found that 67.50% of surveyed authors have considered the traditional publishing path, meaning getting a book deal from a publishing house instead of doing it themselves. “With today’s availability and cost effectiveness of self publishing, it is surprising that such a […]

Self Publishing Survey: 29.63% of Authors Say Time, Money Issues are Top Challenges

Self Published Authors Challenges 2016 by Heidi Thorne The Thorne Self Publishing Survey 2016 found that the top challenges self published authors face are in a three-way tie: no time, not making enough money from books, and don’t know where or how to market books (29.63% of survey respondents for each). “Given that there was a […]

Self Publishing Survey: 58.54% Say Making Money is Top Motivation

Self Published Authors Motivations 2016 by Heidi Thorne The Thorne Self Publishing Survey 2016 found that the top answer to what motivates authors to self publish is to make money from book and eBook sales and royalties (58.54% of respondents). What is ironic is that 51.25% of surveyed authors are making less than $100 from their […]