Survey Finds Friends and Family to be Key Influence for Readers’ Book Discovery

The Book Discovery Survey 2020 found that friends and family are very influential in how readers discover books to read. The survey asked 490 readers in the United States to indicate their use of book discovery sources. Of the choices, 41.02% of participants said they use friends and family often, and 86.73% said they use […]

Heidi Thorne Discusses Book Trends as Guest on The Bacon Podcast

Dr. Heidi Thorne, MBA/DBA, was a guest on The Bacon Podcast, a podcast on marketing hosted by online marketing strategist, Brian Basilico of B2b Interactive Marketing, Inc. The Bacon Podcast on iTunes was voted one of Inc. Magazines top 35 business podcasts. On the podcast, Heidi discussed recent book trends toward multi-format listeners, as well […]

Self Publishing Survey Reveals Authors’ Low Book Incomes, High Hopes

Business author and speaker, Dr. Heidi Thorne, MBA/DBA, has published results from the Thorne Self Publishing Survey 2018. The survey was conducted from July to November 2018 and anonymously surveyed 163 self published authors on a variety of issues including book income and forecasts, motivations, challenges and familiarity with traditional and self publishing models. “What I […]

Promotional Products Book by Heidi Thorne Now Available in Audio Edition

SWAG: How to Choose and Use Promotional Products for Marketing Your Business, a book on promotional products (swag) buying tips by Heidi Thorne, is now available in audio format on, iTunes Audio Books, and SWAG was originally published as a print book and Kindle eBook in 2011. The release of the audio edition […]

Self Publishing Survey Seeks to Uncover Motivations, Achievements of Self Published Authors in 2018

The Thorne Self Publishing Survey 2018 has launched. The purpose of the survey is to determine what motivates self published authors and what they have achieved both financially and personally. The research is being conducted by Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC. The first Thorne Self Publishing Survey was done in 2016, and […]

Heidi Thorne Publishes Her First Audio Book on

Dr. Heidi Thorne, MBA/DBA, has published her first audio book on The book is the audio version of her existing Kindle eBook, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. As the title suggests, the book discusses sales issues for small businesses.¬†Audio editions of many of Heidi’s other […]

How to Turn Your Blog Into a Book Course Published by Heidi Thorne

Author, business blogger, and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: How to Turn Your Blog Into a Book. This course is designed for bloggers who want to leverage their archive of blog posts into a book or eBook that they can share or sell. […]

Heidi Thorne Publishes Udemy Course on Public Speaking

Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: Using Public Speaking to Get Sales. This course is designed for self-employed consultants, coaches, and small business owners who want to build and market their businesses through public speaking. Topics covered include: Identifying public speaking opportunities. […]

Self Publishing Survey: 67.50% of Authors Consider Traditional Publishing

Self Publishing vs Traditional Publishing 2016 by Heidi Thorne The Thorne Self Publishing Survey 2016¬†found that 67.50% of surveyed authors have considered the traditional publishing path, meaning getting a book deal from a publishing house instead of doing it themselves. “With today’s availability and cost effectiveness of self publishing, it is surprising that such a […]