Tag Archives: Heidi Thorne

Promotional Products Book by Heidi Thorne Now Available in Audio Edition

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SWAG How to Choose and Use Promotional Products for Marketing Your Business - Audio Cover

SWAG: How to Choose and Use Promotional Products for Marketing Your Business, a book on promotional products (swag) buying tips by Heidi Thorne, is now available in audio format on Audible.com, iTunes Audio Books, and Amazon.com.

SWAG was originally published as a print book and Kindle eBook in 2011. The release of the audio edition coincides with the 7-year anniversary of its original publication.

“Though it wasn’t intentionally planned, I was glad to have been able to complete and publish the audio edition of SWAG on its anniversary! Even though it’s been seven years, it is still my top selling book on Amazon in both print and eBook,” said Heidi.

Heidi Thorne was a promotional products distributor for 17 years. In addition to her promotional industry experience, she has over 25 years in sales, marketing, and advertising, including a decade in the hotel and trade show industries. After leaving the promotional products arena, Heidi has devoted her efforts to self publishing additional publications on business topics and assisting self published authors with editing their book manuscripts.

To connect with Heidi for interviews or speaking opportunities, visit the Contact Us page at HeidiThorne.com.

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Self Publishing Survey Seeks to Uncover Motivations, Achievements of Self Published Authors in 2018

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The Thorne Self Publishing Survey 2018 has launched. The purpose of the survey is to determine what motivates self published authors and what they have achieved both financially and personally. The research is being conducted by Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC.

The first Thorne Self Publishing Survey was done in 2016, and is planned as a biennial survey. In summary, the results of the 2016 survey suggest that the top motivation of self published authors is to make money. However, the top challenge for these authors was a three-way tie with no time, not making enough money from their books, and not knowing where or how to market their books. In spite of their challenges with financial achievement, self published authors surveyed remained optimistic to very optimistic about their book revenue prospects for the coming year.

As in 2016, the survey will be conducted using the popular Survey Monkey platform. With the exception of a few very minor updates to the questions for clarification, the survey is identical to the last one so that the results of the previous and current surveys can be accurately compared. Substantially the same populations will be invited to participate again in 2018, with even greater emphasis on social media solicitations.

The 2018 survey link is https://www.surveymonkey.com/r/Z2M5QLZ

Results from the 2018 survey are scheduled to be published in January 2019.

A full report on the previous 2016 Thorne Self Publishing Survey is available on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

Dr. Heidi Thorne is a nonfiction book editor and self published author, and was a trade newspaper editor for over 15 years. She also spent over 25 years in sales, marketing and advertising, and taught at the college level for five years. For more information on the survey or Dr. Thorne, visit her website at Heidi Thorne.com.

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Heidi Thorne Publishes Her First Audio Book on Audible.com

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Invisible Competition Audio Book by Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, has published her first audio book on Audible.com. The book is the audio version of her existing Kindle eBook, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. As the title suggests, the book discusses sales issues for small businesses. Audio editions of many of Heidi’s other popular titles are also planned.

“With the trend to more voice and audio based content consumption, I knew I had to begin offering my books in audio format for my readers. And because I am an editor and author myself, I wanted to experiment with the process of self publishing audio books. Unlike eBooks and even POD (Print On Demand) print books, audio books are a much more complex effort. It was a learning process and I’m sharing my audio book publishing journey on my podcast, The Heidi Thorne Show.”

Heidi Thorne is a nonfiction editor, blogger, podcast host, and self published author of more than 20 books and eBooks, all available on Amazon.com. Drawing on her 25+ years of experience in sales, advertising, publishing and teaching, she writes primarily on the topics of small business and self publishing.

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How to Turn Your Blog Into a Book Course Published by Heidi Thorne

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Author, business blogger, and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: How to Turn Your Blog Into a Book.

How to Turn Your Blog Into a Book Course by Heidi Thorne

This course is designed for bloggers who want to leverage their archive of blog posts into a book or eBook that they can share or sell. Topics covered include:

  • Assessing the potential of existing blog posts for use in a book or eBook.
  • Organizing, categorizing, and analyzing blog material.
  • Making decisions about self publishing options.

Bloggers often don’t realize how much of a goldmine they have in their existing blog posts. So in this course, I share the process I’ve used to mine book-worthy material from my own archive,” says Dr. Thorne.

The course is now open for registrations at https://www.udemy.com/how-to-turn-your-blog-into-a-book/

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Heidi Thorne Publishes Udemy Course on Public Speaking

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Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: Using Public Speaking to Get Sales.

Public Speaking Course by Heidi Thorne

This course is designed for self-employed consultants, coaches, and small business owners who want to build and market their businesses through public speaking. Topics covered include:

  • Identifying public speaking opportunities.
  • Developing a signature talk.
  • Ways to improve chances of getting sales leads from speaking events.
  • Avoiding the speaking event traps that waste time, talent, and money.

“The toughest thing about public speaking often isn’t public speaking,” says Dr. Thorne. “Usually the toughest thing is getting the opportunity to speak to a group, or even knowing where to look for these opportunities! So in this course, I’ve shared my experience of using public speaking as a marketing tool for a solopreneur business.”

The course is now open for registrations at https://www.udemy.com/public-speaking-to-get-sales/

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Heidi Thorne Launches Self Publishing Course on Udemy

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Author and nonfiction book editor, Dr. Heidi Thorne, MBA/DBA, has launched a course on the Udemy learning platform titled: How to Self Publish a Nonfiction eBook Like a Pro.

This course is designed for nonfiction authors who have not yet published, or who have been disappointed with previous self publishing efforts. Through a series of videos and additional resources, students will gain insight into self publishing an eBook on the Amazon Kindle Direct Publishing platform, including:

  • Questions that need to be answered before self publishing.
  • Editing and proofreading.
  • Formatting an eBook manuscript with Microsoft Word.
  • Using SEO techniques to create a title, subtitle, and book description.
  • Creating an eBook cover on the cheap.
  • Advertising opportunities available through KDP and Amazon Marketing Services.
  • Building an author platform with blogs and social media.

“I remember what it was like when I wanted to get into self publishing,” says Dr. Thorne. “While I had significant experience in media, book and eBook publishing was still a bit foreign. Thankfully, I had some friends who had done their own books and were able to share their tips with me. Not everyone is so lucky. So I decided to collect what I’ve learned in this course so that they can have a ‘friend’ show them the ropes.”

The course is now open for registrations at https://www.udemy.com/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/

Dr. Heidi Thorne is the author of over 20 self published print books and eBooks on the topics of business, self publishing, and marketing. She was a trade newspaper editor for over 15 years and she has over 25 years of combined experience in sales, marketing, and advertising. To learn more about Dr. Thorne, visit www.HeidiThorne.com.

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Self Publishing Survey: 67.50% of Authors Consider Traditional Publishing

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The Thorne Self Publishing Survey 2016 found that 67.50% of surveyed authors have considered the traditional publishing path, meaning getting a book deal from a publishing house instead of doing it themselves.

“With today’s availability and cost effectiveness of self publishing, it is surprising that such a large share of the surveyed authors have considered trying to get a book deal with a publisher,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

The survey also found that freshman authors–meaning those who had not yet self published or those with only one book–had a much higher proportion of authors who have not considered the traditional publishing route (31.25% for all respondents versus 55.88% for freshman authors). “In the past, self publishing was often seen as a fallback option for authors who could not secure a book deal with a publisher. This result could signal that new authors may be going for a ‘self publish first’ strategy, although it is impossible to determine from the data in the survey,” explains Dr. Thorne. In future surveys, restructuring of the question or adding additional questions is planned to help determine if self publishing is a first or fallback choice.

An “I don’t understand the question” answer option was offered for the traditional publishing question. Only one survey participant marked that answer. “It was encouraging to see that the understanding of what traditional and self publishing models are was almost unanimous,” says Dr. Thorne.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 80 authors who shared their traditional publishing experience in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 29.63% of Authors Say Time, Money Issues are Top Challenges

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The Thorne Self Publishing Survey 2016 found that the top challenges self published authors face are in a three-way tie: no time, not making enough money from books, and don’t know where or how to market books (29.63% of survey respondents for each).

“Given that there was a large segment of business owning authors in the survey population (59.30% of all survey participants), simultaneous challenges of time and money could be expected,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

Other than the three issues in the number one spot, challenges of being overwhelmed by the self publishing process (23.46% of respondents), afraid of book not being good enough and causing embarrassment, and not being able to organize thoughts (22.22% of respondents, tied for third place). “Overwhelm and thought disorganization can also be time issues. So it is not surprising that these were also popular answers,” Dr. Thorne continued.

Skill challenges for writing or publishing ability ranked at the bottom for surveyed authors, except for the fear of not being good enough which tied in the top three challenges overall. “When viewed against surveyed authors’ second top self publishing motivation of building an expert status, one can easily understand why this fear and potential embarrassment ranked high. These authors’ reputations are riding on the quality of the books they self publish,” Dr. Thorne explains.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 81 authors who shared their challenges in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 58.54% Say Making Money is Top Motivation

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The Thorne Self Publishing Survey 2016 found that the top answer to what motivates authors to self publish is to make money from book and eBook sales and royalties (58.54% of respondents). What is ironic is that 51.25% of surveyed authors are making less than $100 from their self published books and only 6.25% are making more than $10,000 in book income in 2016.

“As I’ve noted elsewhere, the self published book income question may be a moot point. There was a large number of business owners in the survey population (59.30% of all survey participants). While they may want to make money from their books, as they would from anything they sell, the book may merely be a tool for them to make more of their regular income,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey.

The other two top motivations for self publishing were offering motivation, encouragement and help to others (52.44% of respondents) and building an expert status (48.78% of respondents). “These other two top three motivations also could be expected of business owners, particularly those in consulting fields. Again, the book income may be merely a profit center and not the center of all profit-making activities,” Dr. Thorne continued.

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 82 authors who shared their motivations in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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Self Publishing Survey: 51.25% of Authors Made $100 or Less from Books in 2016

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Self Publishing Survey Infographic

Self Publishing Survey Infographic – Scroll to View Larger or Share

The Thorne Self Publishing Survey 2016 found that 51.25% of participating self published authors reported making $100 or less in book income from their books and eBooks in 2016. Some authors even made $0 or lost money.

“In spite of their book sales results being disappointing, the self published authors I surveyed remain optimistic about their book income prospects for the coming year. The top answer for book income forecast for 2017 was $1,000 to $4,999 (23.75%). Even that might seem to be a low number. But considering that just over half are making $100 or less this year, making $1,000 or more would mean they hope to make several times what they did this year. As well, the number of authors forecasting to make less than $100 dropped to 32.50% for next year,” says Dr. Heidi Thorne, MBA/DBA, who conducted the survey. “On the opposite end of the income spectrum, the number of self published authors making $10,000 or more in book income this year (6.25%) doubled to 12.50% forecasting that income level for next year.”

But, as Dr. Thorne explains, these low book income levels should not be the only measure of a self published book’s success: “With a high proportion of business owners and nonfiction authors in the survey, it could be suspected that many of them are self publishing a book to help promote their businesses. In those cases, the actual book revenues can be irrelevant when compared to the income and public relations opportunities that a book affords a business owning author.”

The Thorne Self Publishing Survey 2016 was conducted from July to November 2016 and anonymously surveyed 86 self published authors on a variety of issues including book sales and forecasts, motivations, challenges and familiarity with traditional and self publishing models. There were 80 authors who shared their book income and forecasts in the survey. Women, business owners, nonfiction authors, and age 40 to 60+ were highly represented in the entire survey population. Authors were recruited through social media, social media advertising and email invitations.

An infographic is available showing key income stats from the survey

For comparison and to monitor trends, the survey is planned to be repeated in 2018. Full results of the 2016 survey are available as a Kindle eBook on Amazon.com at https://www.amazon.com/dp/B01NGYJLEE

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