Dr. Heidi Thorne, MBA/DBA, has relaunched her podcast and renamed it, The Heidi Thorne Show. As before, the podcast will focus on the topics of self publishing and small business. The show is available on iTunes, Stitcher and Podbean.
“Though my first love is text based blogging, I’m sure that many of my readers are on the go and would like to ‘read’ my content by hearing it. And with the trend toward smart speakers and voice technologies growing, I thought it was time to pump up this podcasting effort.”
The podcast is available for listening on mobile devices via the Apple Podcasts, Stitcher and Podbean apps. It is also available for listening on smart speakers with iTunes on the Apple HomePod and with the AnyPod or Stitcher Alexa Skills on Amazon Echo devices.
Heidi Thorne visits with Dan Holohan of HeatingHelp.com
Have you ever met anyone who has made over $1 million over the years from a self publishing empire? Hydronic heating expert, Dan Holohan, of HeatingHelp.com, is living proof that it’s possible.
Marketing and self publishing coach, Heidi Thorne of Thorne Communications LLC, hosted a podcast with Dan to discuss some of his success strategies with self publishing.
Of course, Dan’s results are not typical and his strategies may not work for everyone. But they do illustrate the power of knowing one’s market and building a self publishing platform.
In the podcast, Heidi and Dan discuss:
Building community to support self publishing efforts.
“Recycling” and “repurposing” self published works to serve and sell both new and existing customers.
Expanding reach by creating “products” versus “services.”
How self publishing has changed over the years.
Using email marketing to build community and buyers.
Dan is a recognized heating expert on topics such as boilers, radiators, solar heating and energy issues. He has been self publishing on these topics for decades and has a loyal online community of 50,000+ registered users who are heating and plumbing professionals, but include homeowners and other interested groups, too. His website, HeatingHelp.com launched in 1997. His “Wall” industry discussion forum, with over 91,000 conversations on these topics, began long before Facebook even made the scene. His most popular book, the Lost Art of Steam Heating, which he first published in 1992, is STILL selling today. Plus, Dan’s weekly e-newsletter, which has over 6,200 subscribers, is a no-nonsense and often humorous insight on developments in energy and heating topics. In January 2016, Dan’s business was the subject of a feature article in The New Yorker.
Dr. Heidi Thorne, of Thorne Communications LLC, hosted a podcast with Adrian Segar, of Segar Consulting and Conferences That Work. The podcast discussed using self published books as sales lead generation tools for consulting businesses.
In this podcast Heidi and Adrian discuss:
Using a self published book as a lead generating tool.
The value of the 30-minute free consultation and bundling it with book purchase.
Using the 30-minute free consultation for market research and inspiration.
Creating a professional publication with the help of freelancers and other services.
Adrian has designed, convened, and facilitated conferences for over thirty years. Since 1992, he has been an energetic champion for participation-rich and participant-led meetings that uncover and satisfy actual attendee needs for relevant content, education, connection, engagement, and community-building.
Adrian has presented at just about every meetings industry conference, writes regularly on event design and related issues on his blogwww.conferencesthatwork.com, hosts the weekly #Eventprofs Happy Hour Hangout and Blab, and tweets frequently@ASegar on all manner of topics.