Dr. Heidi Thorne, MBA/DBA, has published a book on sales competition for small business titled, Invisible Competition: Hidden Forces that Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants. It is available as a Kindle eBook on Amazon.com.
“As a small business salesperson for the majority of my career, I realized that often when I was not able to make a sale, it was largely due to something going on with my customer, as opposed to a problem with my sales skills or what I offered. Even more frustrating was that the reasons were largely invisible and difficult to assess. So I wanted to help other small business owners, solopreneurs, and consultants understand what may be keeping them from greater sales success. With greater understanding, it’s possible to find ways to combat these hidden forces or make a decision to walk away and find new sales opportunities,” says Dr. Thorne.
For more information or to purchase the book, visit the product page on Amazon at https://www.amazon.com/dp/B079C65L3N Members of the press can contact Dr. Thorne for interviews, by visiting heidithorne.com/press-heidi-thorne. Or to find out how to hire Dr. Thorne for speaking engagements, visit heidithorne.com/business-speaker-heidithorne.
Dr. Heidi Thorne, MBA/DBA, has written a book titled, Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid! It is available in paperback and Kindle eBook on Amazon.com.
Written expressly for solopreneurs and self-employed consultants, Heidi discusses key behaviors and attitudes that can lead to small business failures in one-person operations. Topics include:
- Identities that can negatively impact success such as being a Lemonade Stand, Superhero, One-Trick Pony, Unicorn or Accidental Charity.
- Boundary issues such as sales territory expansion, time traps, bloated service menus, muddled income streams and doing business with friends.
“As a small, solopreneur business, I saw myself falling into many of the traps of doing everything myself and ignoring larger issues. So my hope for this book is that other one-person empires can sidestep some of these failures and grow their businesses,” says Heidi.
Dr. Heidi Thorne is an author, business speaker and self publishing consultant who specializes in working with solopreneurs, speakers, coaches and consultants to help them self publish books and blogs to build their brands and fans. She has over 25 years experience in sales, marketing and advertising and was a trade newspaper editor for over 15 years. To learn more about Heidi, visit HeidiThorne.com.
Click here for more information or to purchase Small Business Failures on Amazon.com
On June 25, promotions and small business speaker and author, Heidi Thorne, will be presenting at the West Suburban Small Business Support & Mastermind Meetup Group. Her talk will discuss “invisible” competitors that can plague many small business owners and entrepreneurs. Material from her book, Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants, will be featured.
The West Suburban Small Business Support & Mastermind Group “was established to promote and support small business owners from all industries and disciplines. [Their] objective is to provide critical and timely information to participants by industry experts, educators, gov’t authorities and, more importantly, small business owners themselves in a robust, comfortable and supportive environment.”
Click here to RSVP or for more information.